For Gambling Harm Awareness Week 2023, OPG developed the 'Gambling Harm Ahead' campaign to create awareness of the early signs of gambling harm and where people can get help.
While the campaign is being advertised via a small-scale digital media strategy, there are many ways Gambling Help Services can promote 'Gambling Harm Ahead' in their communities.
We have collated all the campaign resources in one spot so you can download them and share them during GHAW 2023.
Key Visuals
Videos
We want you to share social media content to promote the Gambling Harm Ahead campaign during Gambling Harm Awareness Week 2023 and in the subsequent weeks. We have developed some example copy for your social media posts.
Copy
- Example 1: 'Borrowing to bet?/Chasing losses?/Gambling alone?/Financial stress? Sometimes the signs of gambling harm are not that easy to see. Exit for help'. Visit problemgambling.sa.gov.au'
- Example 2: 'Borrowing to bet?/Chasing losses?/Gambling alone?/Financial stress? This is an early sign of gambling harm that isn't always easy to see. Change your journey and exit for help. Visit problemgambling.sa.gov.au'
- Example 3: 'Help is closer than you think when you miss the early signs of gambling harm. Exit for help. Visit problemgambling.sa.gov.au'
Hashtags
- During GHAW (16/10 until 22/10): Use #GamblingHarmAhead, #GamblingHarmSigns, #GamblingHarmAwarenessWeek and #GHAW2023
- After GHAW (23/10 until 5/11): Use #GamblingHarmAhead, #GamblingHarmAwareness and #GamblingHarmSigns
Tagging
Don’t forget to tag the Department of Human Services (@HumanServicesSA) in all your posts across Facebook, Instagram, X and LinkedIn
Social Media