Here For The Game is growing in 2022 with the State Government announcing partnerships with two new prominent professional sporting clubs, the Adelaide 36ers and Adelaide Giants.
Joining existing inaugural partner, Adelaide United, the 36ers and the Giants have listened to their fans and turned their back on lucrative sports betting partnerships to be part of something more important to their community.
Sports betting is growing in popularity in South Australia, particularly amongst young men. Young people are being influenced by family, friends, and beliefs that betting is the norm and an easy way to make money. In addition, the over saturation of gambling advertising and ease of accessibility through new technology is creating a generation who think sport and gambling are one and the same.
This is why Here For The Game is such an important message. It reminds us of the real reasons we love sport: the atmosphere, the memories, the loyalty and so much more.
Fans who attend home games of either the Reds, 36ers or Giants will start to see and hear the campaign for the remainder of the 2022/23 season. Here For The Game will also be on radio, catch up tv, online, social media and more starting from 2 December.
For more information or to view the campaign videos, download resources or learn ways to talk about gambling, visit www.hereforthegame.com.au